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Happy Harperites are Hummin’

Seems like the combination of anti-Iggy ads and the Grits thumping on the election war drum has given the ReformCons a bit of an edge in the polls. While this does fall a bit within the “who cares” territory – after all, no election till at least the fall – it does point out that the Liberals do have some work ahead of them before the next drop of the writ.

Specifically, they need to better define the Iggy brand. It is not enough for the leader of the party to make election threats and fire cannonballs across the bow of the blue ship, Canadians need to better understand who he is all “about”.

Hitting the summer BBQ circuit will help rebuild the grassroots support that will be absolutely crucial to future electoral success, but it will do little to better define the brand.

My humble suggestion is that Grit staffers spend their summer canvassing all ridings – but especially those that are “winnable” – to clearly understand what is on the minds of Canadians and the role they see for the Liberal Party. From this, put together a brand spankin’ new set of policy statements that are clearly different from the CPC as well as the Dippers and the Bloqistes.

In fact, if they are smart, they would have started this months ago and are right now putting together said statements.

The party needs to distinguish itself from the trash that surrounds it. Both the party as the brand and the leader as the brand must stand out as the only viable alternative.

All that being said, I believe that the Harperites’ rise in the polls is temporary and largely reflects the desire of the nation to avoid an election at this time.


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One Comment

  1. The libs are going to have to go hard on bill C-47 if they want to catch the vote of a lot of young people and technophiles. Hell, if they kill off C-47, even I might vote for 'em.

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